Many entrepreneurs waste so much time building a mediocre business because they’ve been focusing on the wrong things.
By the time they look up from that 7-step system or billion-dollar blueprint, they’ve burnt out, lost hope or built a stale, carbon-copied business.
I know because I’ve been there.
I built the course, sold the program, and made the money.
But something felt off.
I realized I wasn’t experiencing the joy, ease or financial freedom (quite the opposite actually) I wanted because I’d put all my time and energy into chasing clients for a business that I didn’t really care about.
A business that had no unique factor and no real strategy, but felt too hard to turn around or start over.
That’s when I discovered the only way to really separate myself from the thousands of other people doing what I wanted to do was to focus on building and positioning my personal brand instead.
It was a decision that completely changed the course of my business (and life) as a result.
So if you want to create a fun, profitable business that really helps people and doesn’t feel like work, don’t wait.
Life is too short to be doing anything other than what you love to do.
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If the next project was your last project, what would it be?
How would you want to be remembered?
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